Updated Nov 24, 2020

Cath Croxton

We provide free mobile-based interactive courses on digital basics to South Africans who have never been connected to the Internet or are struggling to use it.

We have created and are testing mobile-based courses on digital basics. People can do the courses on their own devices or on our tablets. We use bite-sized chunks of content, and short and easy to understand sentences (with more money we can use learner's own languages too. Courses are fun, interactive and include links to video, audio, and self-assessment and formal assessment activities.
We have created and are testing mobile-based courses on digital basics. People can do the courses on their own devices or on our tablets. We use bite-sized chunks of content, and short and easy to understand sentences (with more money we can use learner's own languages too. Courses are fun, interactive and include links to video, audio, and self-assessment and formal assessment activities.
SEE LESS
Education
  

Stage 4: Transition to Scale

Since January 2019, over 500 learners have taken our courses and this year we plan to reach many more people. Our courses are now accessible on a mobile App [EduMe] and learner feedback is positive. See: https://www.sharpdigital.co.za/feedback-and-testimonials.html In addition, learners are now beginning to access our courses from a distance which proves they work virtually. A great solution during this time of COVID-19. We are now building B2B relationships. COVID-19 UPDATE - We now have a FREE short course on COVID-19. It takes 20 minutes to do and gives clear and simple facts about 1) What the virus is 2) How to protect yourself and others 3) Knowing the truth and 4) How digital can help. We launched it online via Facebook adverts just 5 days ago and more and more people are signing up (including some people from a clinic in the Eastern Cape).
Registered in South Africa as Non-Profitin South Africa as Non-Profit

Focus Areas:

Digital Inclusion & Connectivity, Economic Empowerment, Soft or Life Skills and 4 MoreSEE ALL

Digital Inclusion & Connectivity, Economic Empowerment, Soft or Life Skills, Citizen Participation, Economic Growth and Trade, School-to-Work Transition and EducationSEE LESS

Implemented In:

South Africa

South AfricaSEE LESS

900
Lives Impacted to Date
1
Country Implemented In
304
Customers
3
Employees
$13,000
Funds Raised to Date

Problem

27 million South Africans are NOT connected to the Internet. 31 million do not have an email address. A majority of those who do have an email address do not know how to use it. Only 22% of households have a computer. More than 50% of South Africans do have a smartphone - but many of them use them just for WhatsApp and Facebook. Yet, no other organisation provides mobile-based digital learning in this way, most courses assume prior knowledge, and training usually happens on computers.

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Solution

Our courses put the learner at the centre of the learning experience. They learn by doing. They experience while learning. Learning is done on the devices people have at their finger tips. Our content and the experience gives them the ability to begin a journey as a knowledgeable and critical user of digital technology.

Target Beneficiaries

We are particularly focussing 14 to 35 year olds (nearly 40% of the population) i.e. young adults at school, who have left school, who are entering higher education and who are looking to enter the workplace or the economy. There are also specific sectors. These include women (70% of our learners are female), unemployed (many are unable to use an email address or create a CV), and small business owners (digital technology is crucial to marketing, managing money and time and communication).

Mission and Vision

Our mission is to provide the essential skills needed for those who have never used or struggle to use digital technology to compete in the 4th industrial revolution workplace. We want to open digital doors to the digitally-excluded so they too can be a part of the digital revolution and contribute to their country's economy.

Competitive Advantage

All other digital learning solutions in this context assume a certain amount of prior knowledge. They fail to understand that so many individuals do not have the basics they need to do something meaningful in the digital space. This lack of understanding puts barriers to learning and creates a cognitive bias that people simply cannot work through. In addition, with only 22% of South Africans with a computer, learning on computers means learners cannot practice at home.

Planned Goals and Milestones

We want to build more partnerships with other community-based organisations so they too can use our courses. We want to develop more courses to introduce wider digital concepts such as online banking, using the cloud, looking for a job online, creating your own CV etc etc. We would like to create a learner dynamic that allows learners themselves to engage in the course content and feedback into the work of the organisation.
Funding Goal40,000
Projected Cumulative Lives Impacted1,500
Recruit2 management, 1 assistant, 1 admin person

The Team Behind the Innovation

The Director has vast experience of adult learning in development contexts both as a face to face trainer, trainer of trainers, manager of trainers, digital content developer, digital publisher and more. See https://www.slideshare.net/slideshow/embed_code/key/A6dtcmTFNgrkla Other members on the Board include a semi-retired academic from UNISA, a Director of a local Internet and renewable energy solutions company and an entrepreneur from the local community.

EXECUTIVE TEAM INCLUDES WOMEN

Milestone

Mar 2020
Lives Impacted
900
Feb 2019
Created
Date Unknown
New Country Implemented In
South Africa

Supporting Materials

All-about-us-orientation-null.pdf
Johannes-Cronje-Sharp-Digital-Support-orientation-null.pdf
SD-High-level-pitch-min-orientation-null.pdf