Updated Jun 25, 2020

Logan Ansell

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reach52 radically transforms delivery models for primary care in rural and remote areas of LMICs using a digital public health approach, building next generation systems for the 52% who can’t currently access essential health services.

reach52 addresses primary healthcare access across a broad range of conditions and illnesses among rural and remote populations, supported by an offline-first digital health platform designed for use in low-resource settings. We employ community-integrated, data-driven peer worker networks; innovative supply-chain management strategies; and innovative financing mechanisms to reduce out-of-pock...
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reach52 addresses primary healthcare access across a broad range of conditions and illnesses among rural and remote populations, supported by an offline-first digital health platform designed for use in low-resource settings. We employ community-integrated, data-driven peer worker networks; innovative supply-chain management strategies; and innovative financing mechanisms to reduce out-of-pocket payments. These elements are combined with a unique partnership model engaging public, civil society/non-profit and private sectors. Our model relies on a precision hyper-localized strategy, which sees unique interventions developed for each individual community. This evidence-based approach is derived from analytics of our own epidemiological datasets, a result of conducting detailed individual-level health profiling of each resident in our partner-areas. As an output, we strengthen the quality and accessibility of services offered by the public system, and supplement with last-mile delivery of heavily discounted medicines and micro-insurance plans from our private-sector partners. By sharing data with our range of partners, local health challenges are clearly identified and scarce resources are allocated more efficiently. At its most basic, low and middle income individuals and families see improved access to health services, medicines and insurance directly in their remote communities.
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Enabling Community and Connection
  
Prevention
  
Vulnerable Groups
  
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Stage 5: Scaling

The solution has on-boarded ~50,000 individuals across 4 communities in Philippines and Cambodia. We are operating rural clinics and mass community screening events. Medicines and micro-insurance are available through our virtual marketplace

Focus Areas:

Health Systems, Supply Chains and Digital Development

Health Systems, Supply Chains and Digital DevelopmentSEE LESS

Implemented In:

Philippines and Cambodia

Philippines and CambodiaSEE LESS

2
Countries Implemented In
50,000
Customers
35
Employees

Problem

52% of the world's population lacks access to essential health services. A further 100M are forced into extreme poverty every year due to catastrophic out-of-pocket payments for medical expenses. In countries where we operate, more than half of all health expenditure is directly out of pocket. Rural health indicators in LMICs lag behind those of urban areas. These figures indicate that accessing quality, affordable care is a tremendous challenge for an unacceptable number of people.

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Solution

We work by strengthening the public healthcare system; removing access barriers; and supplementing gaps in this system through the provision of no-fee or low-cost products and services, in partnership with the private sector. This multi-stakeholder strategy is strengthened and coordinated through our proprietary digital platform and our detailed epidemiological censuses of beneficiary populations, promoting a big-data precision public health approach.

Target Beneficiaries

reach52's services are designed to serve low and middle income households in rural and remote areas of LMICs. It is for those individuals who lack health services, including clinics and pharmacies, directly in their communities and must expend considerable time and money to travel to town centres to access essential care. For those who lack viable transportation options; who lose out on wages or a day's worth of labour on the family farm because of lengthy trips buy medicine or access care.

Mission and Vision

Our mission is to become the world's premiere facilitator of health services and products for individuals and families in rural and remote areas of LMICs. Our vision is for affordable, quality services and medicines to reach every single person in every single community. This requires more than simply strengthening existing systems, but re‑inventing how systems work. Patient-centred care will involve interacting with providers through a range of channels, including virtual platforms.

Competitive Advantage

Simply put, there isn't anyone doing what we're doing in the space where we're doing it. South East Asia has seen an explosion of digital health solutions, but these are aimed at affluent, urban, connected populations. reach52 is different because: 1) As our digital applications are build to run offline, applications only need occasional internet access to sync. When an Access Manager updates, all others in the area can also receive updated data using our peer syncing feature. 2) Most of our technology is not client facing, but is instead used by our Access Manager peers workers, meaning people of all levels of literacy and tech-ability can access our services. 3) We are a social enterprise, comprised of both non-profit and for-profit entities, with a specific focus on achieving social impact. This allows us to work with a full range of partners across a spectrum of sectors, taking advantage of the different opportunities available to NGOs and private sector entities.

Planned Goals and Milestones

We have set-out ambitious milestones for the next 12 months as part of our 2020 strategy: -200,000 new users on-boarded to platform -Expand to 2 new countries -Achieve 1 million sales transactions -Increase marketplace portfolio to 200 individual products, priced at <50% cheaper than existing retail -Train 1000 health workers -Enable 20 additional NGO partner programs
Projected Cumulative Lives Impacted250
New Implemented CountriesIndonesia, Vietnam, Myanmar
New FeatureEnhanced eWallet integration; Offline telehealth/remote patient support capability

The Team Behind the Innovation

Founder/CEO Edward Booty has extensive experience in areas across digital healthcare, patient access, healthcare performance improvement and pathway design, and new service delivery approaches. COO Li Jen Lee (female) spearheaded strategic projects as Chief of Staff at Fullerton Healthcare. CMSO Rich Bryson brings 18 year's experience in business strategy and marketing for global healthcare. CTO Jim Poole spent over 20 years working in a variety of engineering and business architect roles.

EXECUTIVE TEAM INCLUDES WOMEN

Milestone

Apr 2020
Recognition ReceivedVERIFIED
Date Unknown
Recognition ReceivedPENDING
DBS Bank Foundation's Social Enterprise Grant.
Date Unknown
Recognition ReceivedPENDING
Winner of Singtel Future Makers, a leading Singapore telco’s social innovation programme.
Date Unknown
Recognition ReceivedPENDING
Winner of the United Nations World Summit Awards Singapore nomination.
Date Unknown
Recognition ReceivedPENDING
Recognised as one of the top 100 global startups.