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The free market was failing billions of people who could not access financial services. A basic need was unmet. So FINCA, a bank for the poor, jumped into the breach. We started off by making small loans—as tiny as $25—and eventually added savings, insurance and other financial services.
To succeed, we had to go where others feared to tread. And, with support from many people over the years, we proved the banks (and the market) wrong. The poor could be good customers.
Now, we are taking what we learned in the realm of microfinance and the experience of scaling a social enterprise and applying it to solve other unmet needs.